The Importance of Tourism in Australia

I am sure you are all aware of the extreme devastation Australia has experienced over the last few months, ranging from catastrophic bushfires to torrential rain. It is now more important than ever for everyone to support Australia. Everyone automatically assumes that 'support' means donating money to charity - which is of course amazing - but you can actually support Australia in many different ways. The fact of the matter is that tourism in Australia is really struggling, so it is vital that we all do our best to put money back into this industry. This has kickstarted the #HolidayHereThisYear campaign by Tourism Australia - CMO Sue Coghill stated that “Holiday Here This Year is a simple but genuine rally cry which connects Australians to the true heroes of our industry, those thousands of tourism operators across the country who are doing it tough at the moment and desperately need our support.”



So, we can all help do our bit by taking a domestic holiday, yes you heard me right you can support Australia by taking a well-deserved break!




Last week we decided to take a trip to Fraser Island, where we got to experience a side of Australia that we have not yet seen before. Located off Australia’s eastern Queensland coast, Fraser is the world's largest sand island, stretching over 120km. It's a camping and ecotourism destination, with beaches and swimming sites at Lake McKenzie, Lake Wabby and other freshwater pools. By taking this trip we helped to support the local services, accomodation providers and small eateries, as well as educating ourselves and most importantly having fun!



So, please take a trip somewhere in Australia #HolidayHereThisYear



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